As strange or amusing as some phobias can seem to some people, to the sufferer they can feel quite literally like a matter of life or death. The good news is that the pattern that all phobias have in common is also the key to unlock how they can be brought under control.
At Achieve Your Solution we use the latest techniques and knowledge about treating phobias, and related panic attacks, that it can take as little as one session at either our Kingston or London clinic to be free of them.
So. What is a phobia?
Essentially, a phobic response is the activation of the survival -- fight or flight -- mechanism by an inappropriate trigger.Because there is very rarely a time where a mouse, a bird or a button can be regarded as imminently life threatening, we can generally regard them as inappropriate reasons to activate this response.

A Hungry Tiger running towards us is a clear and present risk to our continued survival and therefore a very appropriate stimulus for the survival response. We have our ancestors to thank for the fact that something tiger-like, in our peripheral vision, can get our heart pumping, legs sprinting and mind focused faster than our conscious mind can stop to check if our shoe laces are tied up properly, or work out if we have put the rubbish out and if that really is a tiger or just an obese tabby.
Nature wants us to err on the side of caution so whenever we are presented with a potentially life threatening stimulus, our survival response jumps into action to get us running or fighting faster than the speed of conscious rational thought. We instantly enter a state of hyper awareness rapidly soaking up as much information about the situation as possible and running this through the filter of past experiences. These past experiences are constantly updated and enable us to recognise whether the experience we are facing now is potentially threatening or harmless.
In such moments:
- Our pupils dilate allowing more light and information in.
- We become highly suggestible to powerful one off learning that imprints new learning
- This learning can sometimes be sloppy and inappropriately imprint innocent objects or features in the vicinity to become future panic triggers.
You may recognize this yourself from past experiences of that trance-like state when it seemed time has slowed down during an accident or life threatening incident. This should go some way to explaining why sufferers of a particular phobia know that their fear is irrational. Unfortunately knowing this logically is not the same as learning this instinctively.
You can look at the skill of developing phobias as a vital and highly responsive survival tool. It has faithfully maintained its ability to trigger off even though we confront much fewer life threatening situations today than our ancestors. Without it, we'd all be as dead as a Dodo.
How do we treat phobias.
But hang on! You may well ask, if this learning happens when we are terrified for our lives, does that mean I will need to be terrified in order to be free of this phobia?
No. Fortunately this sort of powerful learning can also happen through deep relaxation in conjunction with visualization. The more effective recent methods of curing phobias are a million miles from the old "Feel the fear and do it anyway" school of thought.
Many clients need as little as one session to be desensitized from the phobia trigger and there is no need to re-experience any trauma for this to work.